Marketing Management class discussion wk3 Assignment

Marketing Management class discussion wk3 - Assignment Example It is possible to keep customers who want the company to that want a company to go against its policies in favor of their requests. Instilling loyalty on a brand on a brand is possible. Loyalty results from the excellent services a company offers to its customers (Lindstrom, 2011). It is what the company offers exceptionally that makes clients prefer is brand and must not come from pricing. Each company has a group of clients who would always want to take advantage of policies on return of goods. It is unhealthy for a company to block such clients this may dent the company image. Though it is unhealthy for a company to keep such client, it is vital that to develop a strategy in dealing with those clients (Lindstrom, 2011). The strategy should be such that both the company and the client stand to benefit. The best way is adopting a proper customer relationship management style where the client completely and appreciates the company